Ektefa and Nafeth together put a large, captive user base in front of Zadip Group every day. Ehtwa was built to monetize that attention for local businesses.

I built and run Ehtwa as a rewards and loyalty platform that lets local merchants and stores advertise promotions redeemable only by qualified Ektefa and Nafeth users — a closed, trusted audience merchants can’t reach any other way.

The platform reached over 120 merchants within its first two months live, validating the model fast.