Work / Product

The first SaaS car-rental platform in Saudi Arabia
My role: I own Nafeth end to end — product direction, architecture, and delivery.
Car-rental offices across Saudi Arabia used to run entirely on paper agreements and manual customer vetting. Nafeth was the first SaaS platform built to change that.
I built and run Nafeth as the first SaaS product for car-rental offices in the kingdom — electronic rental agreements, one-way and return-anywhere rentals, and a unified customer blacklist that screens out fraudulent or undesired rentees before they ever reach a counter. The platform integrates directly with state and border-control authorities.
Nafeth has issued over 200,000 contracts since launch, making it the category-defining product in its space.
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